Floral Street @ Covent Garden = Floral Pattern?

WI am curious that why Paul Smith like to use floral pattern so much. He must like flower & nature environment so much and I find out that he open and start his own first fashion brand in this place "Floral Street in London's Covent Garden".

Floral Street in London's Covent Garden

Floral street original name is Hart Street, as market trade became popular in 1895, it changes the name into "FLORAL STREET"

It is a nature and beautiful garden, and contain a number of store, surely Paul Smith open his first store in Covent Garden. Therefore, I am sure his like this kind of place and it really reflects Paul Smith Brand images.

Very art feeling building and bridge, a peace and london culture place.

This place is really suitable for designer to start their brand, especially "Paul Smith".